Spittin’ Fire

Social Media Spot - Utah Fire Info

DJ Xtinguish is spitting some fire in this fun ad. Every year the US has on average 60,000 wildfires that consume about 7 million acres of land which is pretty mind-blowing if you as us. But what is even wilder is that 85% percent of those are caused by humans. 

That is why Utah Fire Info has made it their mission to decrease that percentage with their yearly campaign called “Fire Sense”. They believe “Fire sense is common sense. The trick is just using it.” 

To help people learn/remember to use fire safety we directed and helped produced this fun, high-energy ad, to address the most common ways wildfires start and how easy it is to prevent them.